![]() ![]() with beacons over BLE to improve customer retention and boost walk-ins. Marketers can send out coupons, gift vouchers, exclusive offers, etc. Smartphones can intercept the signal and a relevant mobile app, if installed, can decode the signal to display marketing messages on the screen. For example, they can install a beacon at the storefront to allure people passing by into their promoted outlets with smart marketing. Marketers can encode the signal with contextually relevant marketing content. Have you ever considered beacons to drive engagement to your mobile app?įor non-starters, beacon is a small device that broadcasts Bluetooth Low Energy (BLE) signals at regular intervals. It could be the app published by the retail chain you frequent, for example Walmart. If you happen to be following BLE Mobile Apps for a while, then you know how to send proximity marketing campaigns to users’ mobile phone, marketers need to make a nearby beacon and a relevant mobile app to work in cohesion. ![]()
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